Visitors can also scroll down the page to learn more about the product. The clean layout is pleasing, while the use of whitespace makes it easier to navigate. Imagine that you’re looking for grooming essentials and you come across this website below:

Now, let’s turn our attention to another example. What are your first impressions? Most importantly, would YOU buy from this site? If not, then there’s a reason for that!įirst of all, there isn’t a clear layout, and the amount of text and images on the page is overwhelming.įurthermore, this website design is too cluttered, making it difficult for visitors to find what they’re looking for. Imagine you’re shopping for gadgets and you come across this site: To understand how vital website design is, let’s see some examples. So, if a website is aesthetically unpleasing, then your website abandonment rate will multiply. Website layouts, colors, spacing, and fonts are among the things that shape a visitor’s opinion. The thing is that it takes 50 milliseconds for online users to develop an initial impression of a website. To do that, you have to focus on two things.įirstly, deliver a homepage design that will be more attractive than your competitors.Īnd secondly, find a way to deal with consumers’ low attention span. Your eCommerce homepage design needs to make a strong first impression. Increasingly, potential customers will look at your company’s online presence before doing business with you - regardless of whether they plan to close the actual sale online.” “A homepage’s impact on a company’s bottom line is far greater than simple measures of e-commerce revenues: The homepage is your company’s face to the world.

Since it’s the first thing they see, a homepage also receives more traffic than other pages.Īs Jakob Nielsen from Nielsen Norman Group puts it: What makes it so important is that it’s often the first point of contact that visitors have with a business. What is a Homepage?Ī homepage is the main page of a website. So there’s no other way around it: Website design is more important than ever!īefore we discover how to nail your eCommerce homepage design, let’s take a look at the basics. So how do you make it work? Well, your website must inspire trust in your potential shoppers at first sight. As statistics show, 48% of online users base a business’s credibility on its design. If you’re looking to start a new online store, there’s no better time than now. In the age of superior graphic design, you can no longer present your customers with something less than perfect. Selling online can be difficult without the best eCommerce website design to excite your audience.

Best website designs 2018 examples